Creative advertising at its best….
I love people who think outside the box.
I admire people who dare to be different and creative and a little bit risque just to stand out from the crowd and really grab your attention..like the people who made this post card:
I got the post card above in my mail.Its a bit crumpled because I get way too much junk in the mail and I was just about to toss it along with all the other junk in the trash when I noticed the text…seriously,it wasn’t the girl who caught my eye..she’s okay but the text really grabbed my attention.The post card is very original.
Lawn service ads are usually plain and boring and every line is a hard sell.Not this one.Whomever is in charge of the “Mr.Turf” advertising budget and campaign deserves a raise.The post card is simple and very,very creative.The text is a very soft sell.Its not aggressive,its funny,its catchy and most importantly its memorable.Its the kind of post card you want to show off to your friends because its unique…imagine all the free advertising and exposure “Mr.Turf” is getting from just this one simple postcard.
I’ve shared it with you and on a forum I frequent thats got over 10,000 members…they’ve probably shared the picture with some of their friends.My neighbors definitely got this in their mailboxes too.Now,if they are anything like me,they too thought it was too cute and funny and creative that they showed it to their friends,who then showed it to their friends….and so on and so on.Do the math.”Mr.Tuff” is getting so much free exposure for his business!Now if that exposure results in more business…”Mr.Tuff” will be one very wealthy man…all because he dared to think outside the box!