I’ve always been a huge fan of companies that think outside the box when it comes to marketing and ebay is pretty good at thinking out of the box.True,not all their ideas are original or successful every single time but I like how they appeal to the competitive nature of human beings and our constant need for praise with this computer generated email.I love how they play on the fact that we all love having our egos pampered.Boy do they heap on the flattery and they go overboard with the butt kissing but I bet you this email will leave you feeling so good you’ll bid on stuff just to get that yellow star!